THE FIELD GUIDE
Marketing Playbooks for Contractors
Straight-talk guides on winning more local jobs. No fluff, no jargon, built for trades across BC.
Local SEO
The Google AI Local Pack Names One Contractor, Not Three. Here Is How to Be That One.
Google's AI local pack names one or two businesses instead of three, and it picks differently than the map pack. Here is what actually gets a BC contractor in.
Read the playbook
Local SEO
Google's AI Is Calling Contractors for Quotes. Here Is How to Be One It Calls.
Google's AI now phones local businesses for quotes, and only the ones ranking in local search get the call. Here is how BC contractors get picked.
Read the playbook
Social Media
Social Media Marketing in Chilliwack: A Practical Guide for Contractors and Trades
Why social media marketing matters for Chilliwack contractors and trades: which platforms, what to post, how often, costs, and when to hire help.
Read the playbook
Content Creation
Short-Form Video for Contractors: How Trades Win More Local Jobs in 2026
Short-form video helps Fraser Valley contractors win local trust and more jobs. Learn what to film, where to post, and how to start on a job site in 2026.
Read the playbook
Marketing Strategy
What Stage of Business Are You In? A Marketing Guide for Contractors
Find out which of the 3 business growth stages you're in and exactly what marketing works at each one for Fraser Valley contractors and trades.
Read the playbook
Marketing Strategy
The Contractor's Guide to Answer Engine Optimization (AEO)
Answer Engine Optimization helps Fraser Valley contractors get recommended by AI search. Learn what AEO is, why it matters, and how to start ranking in 2026.
Read the playbook
Lead Generation
Lead Generation for Trades and Contractors in British Columbia
How trades and contractors in BC generate steady leads. Compare SEO, Google Ads, Meta and referrals, with real costs and next steps from a Fraser Valley agency.
Read the playbook
Lead Generation
How Contractors Get More Leads Beyond Word of Mouth (Without Praying for a Busy Season)
Referrals built your business but capped it. Here is how BC contractors get more leads beyond word of mouth and build predictable, year-round work.
Read the playbook
Lead Generation
Why Your Contractor Website Gets No Leads (And How to Fix It)
Traffic in, nothing out? Here is why your contractor website is not converting visitors into quote requests, and the exact fixes BC trades can make today.
Read the playbook
Lead Generation
Why Your Contractor Social Media Is Not Getting Leads (Random Posting Never Books Jobs)
Posting when you remember builds nothing and books nothing. Here is why your contractor social media gets no leads and how BC trades fix it with a real strategy.
Read the playbook
Lead Generation
How to Choose a Marketing Agency for Contractors (Without Getting Burned Again)
Tired of pretty reports about clicks while your calendar stays empty? Here is how BC contractors choose a marketing agency that actually books jobs.
Read the playbook
Lead Generation
Contractor Lead Follow-Up: Why Speed to Lead Wins (or Loses) the Job
Every missed call and ignored form fill is a job your competitor booked. Here is how BC contractors fix lead follow-up and win on speed to lead.
Read the playbook
