Marketing for Contractors & Trades, Built in BC
Marketing that works as hard as you do.
You’re great at the work. We make sure your market knows it. Built Tough builds lead systems for contractors and service businesses, websites, ads, content and follow-up that turn into booked jobs. No B.S.
Work Order
No BTM-2026 · PRIORITY
Scope of Work
More leads. More booked jobs. A marketing system that runs without babysitting.
Crew
One BC agency that only works with trades, not an account manager juggling 40 niches.
Materials
Website that converts. Ads that target buyers. Content that builds trust. Follow-up that never sleeps.
Approved
Web Design
✦
Google Ads
✦
Meta Ads
✦
Content Creation
✦
Social Media
✦
Funnels & Follow-Up
✦
01 · The Problem
You’re great at the work. The phone still isn’t ringing enough.
Most contractors don’t have a quality problem. They have a visibility and conversion problem. It usually looks like this:
/01
Word-of-mouth hit a ceiling
Referrals built the business, but they’re unpredictable, and you can’t scale a busy season on hope.
Read the playbook
/02
The website doesn’t sell
It looks like it was built in a weekend, loads slow, and makes people work to contact you. Traffic in, nothing out.
Read the playbook
/03
Random posting, zero leads
You post when you remember. There’s no strategy behind it, so it builds nothing and books nothing.
Read the playbook
/04
Agencies that don’t get trades
You’ve been burned by marketers who send pretty reports about clicks while your calendar stays empty.
Read the playbook
/05
Leads slip through the cracks
Quotes go out, follow-up doesn’t. Every missed call and ignored form fill is a job your competitor booked.
Read the playbook
/06
Invisible in your own market
Homeowners are searching for exactly what you do, and finding the other guys first.
Read the playbook
None of this gets fixed with more random tactics. It gets fixed with a system.
ON THE TOOLS · REAL CLIENT JOBSITES
98
%
Search Online First
98% of consumers check a business out online before they ever pick up the phone.
8
×
More Likely to Convert
when a lead gets a response within 5 minutes. Speed-to-lead wins jobs.
73
%
Prefer Short-Form Video
73% of consumers would rather watch a short video than read about your services.
02 · What We Build
Every piece of the machine. Nothing you don’t need.
Six services, one job: turn strangers into booked work. Each one is its own system, click in to see exactly how it works.
SVC / 01
Web Design
High-converting websites built to turn traffic into booked jobs, fast, mobile-first, and painfully easy to contact you through.
Conversion-First
Mobile
SEO Base
Explore Web Design
SVC / 02
Google Ads
High-intent campaigns that capture homeowners actively searching for your trade, and filter out the tire-kickers.
Search
LSA
Call Tracking
Explore Google Ads
SVC / 03
Meta Ads
Facebook & Instagram campaigns built to generate consistent, qualified leads, not likes from people who’ll never hire you.
Lead Gen
Retargeting
Creative
Explore Meta Ads
SVC / 04
Content Creation
Professional photo & video that documents your real work, the trust-builder that makes everything else convert better.
Photo
Video
Drone
Explore Content
SVC / 05
Social Media
Social that actually generates leads, built specifically for contractors. A consistent system, not random posting.
Strategy
Management
Reels
Explore Social
SVC / 06
Funnels & Follow-Up
Landing pages, CRM and automated follow-up that respond in minutes, not days, so paid leads stop leaking out of the pipeline.
Landing Pages
CRM
Automation
Explore Funnels
03 · The System
Good marketing isn’t random activity. It’s infrastructure.
Every client runs through the same proven sequence. No 6-month strategy phase where you pay and nothing ships.
01
Plan
We dig into your market, your margins and your best jobs, then build a strategy around what actually makes you money.
→
Market & competitor breakdown
→
Offer and messaging that fits your trade
→
A clear roadmap with real numbers
02
Build
We build the machine: the site, the ads, the content, the follow-up. Everything wired together and tracking real outcomes.
→
Website / landing pages that convert
→
Campaigns live on Google & Meta
→
Automated speed-to-lead follow-up
03
Grow
We measure what matters, calls, quotes, booked jobs, and reinvest in what’s working. Consistency compounds.
→
Reporting on jobs, not vanity metrics
→
Monthly optimization & new creative
→
Scale spend only when the math works
04 · Why Built Tough
Most agencies don’t understand trades. We don’t do anything else.
05 · Straight Answers
Questions contractors actually ask.
How fast will I see leads?
What does it cost?
Do you work with my trade?
Do I have to be on camera?
Who owns the website, ads and content?
I already have a website. Do I need a new one?
06 · Next Step
Stop guessing. Start building.
Book a free 15-minute strategy call. We’ll look at your current marketing, tell you what’s leaking, and lay out exactly what we’d build, whether you hire us or not.
01
15 minutes, straight talk. No 40-slide pitch deck.
02
You leave with a clear read on what’s broken and what it’s worth fixing.
03
If we’re not the right fit, we’ll say so and point you in the right direction.
Book Your Free Call
Fill this out and we’ll get back to you fast, usually same day.
No pressure. No spam. Just a straight conversation about your business.