Google Ads
High-intent Google Ads campaigns that capture homeowners actively searching for your local services.
Google Ads for Contractors & Service Businesses
Google Ads Built to Capture High-Intent Leads
When someone searches:
“HVAC repair near me”
“Chilliwack landscaper”
“Emergency plumber Fraser Valley”
They’re not browsing.
They’re ready to hire.
Google Ads puts your business in front of customers actively looking for your service right now.
At Built Tough Marketing, we build conversion-focused Google Ads systems designed specifically for contractors and service-based businesses who want consistent, high-quality leads.
Highlights
High-Intent Traffic
Conversion-Optimized Campaigns
ROI-Focused Management
We Make It Happen
You need more leads, more calls, and more customers.
Why Google Ads Is the Most Powerful Lead Channel for Service Businesses
Strategic Campaign Structure
We don’t run one generic campaign.
We build segmented structures based on:
Individual services
Service areas
Emergency vs non-emergency intent
Branded vs non-branded searches
This improves:
Quality score
Click-through rate
Cost per click
Cost per lead
And ultimately, profitability.
Conversion-Optimized Landing Pages
Clicks don’t matter if they don’t convert.
We build or optimize landing pages designed specifically for paid traffic:
Clear headline matching search intent
Trust indicators (reviews, certifications, proof)
Fast load speed
Strong call-to-action
Mobile-first layout
Click-to-call functionality
When someone lands on your page, the next step is obvious.
Tracking, Reporting & Optimization
We implement proper tracking before scaling:
Conversion tracking
Call tracking
Form tracking
CRM integration
Revenue attribution
Then we optimize continuously:
Keyword refinement
Negative keyword management
Bid adjustments
Ad testing
Geographic targeting improvements
Google Ads isn’t “set and forget.”
