Facebook Ads

High-converting Facebook & Instagram ads built to generate consistent leads for contractors and service businesses.

Facebook & Instagram Ads Built to Generate Real Jobs

Boosting posts isn’t advertising.

Running ads without strategy is just burning money.

At Built Tough Marketing, we build structured, conversion-focused Facebook and Instagram ad systems designed specifically for contractors and service businesses.

No guesswork.
No vanity metrics.
Just measurable lead generation.

Highlights

Built for Local Service Businesses

Conversion-Focused Campaigns

Full Funnel Strategy

We Make It Happen

You need more leads, more calls, and more customers.

Why Most Contractors Lose Money on Facebook Ads

Why Most Contractors Lose Money on Facebook Ads

They boost posts, target too broad, use weak creative, have no follow-up system, and don’t track real ROI. Then they say “Facebook ads don’t work.” The platform works but the strategy is usually broken.

They boost posts, target too broad, use weak creative, have no follow-up system, and don’t track real ROI. Then they say “Facebook ads don’t work.” The platform works but the strategy is usually broken.

What Facebook Ads Should Actually Do for Your Business

Strategic Campaign Architecture

Most contractors run one campaign and hope it works.

We build structured systems:
  • Cold audience campaigns

  • Retargeting campaigns

  • Engagement campaigns

  • Lead form campaigns

  • Website conversion campaigns

Every stage supports the next.

Your prospects see you multiple times, building familiarity and trust before they ever reach out.

Creative That Stops the Scroll

Ad performance depends heavily on creative.

We use:
  • Professional jobsite video

  • Before & after transformations

  • Owner messaging

  • Problem/solution hooks

  • Local authority positioning

Your ads don’t look like generic stock marketing.

They look like the real business doing real work.

And that’s what converts.

Lead Tracking & Performance Optimization

If you can’t track it, you can’t scale it.

We monitor:
  • Cost per lead

  • Cost per booked appointment

  • Conversion rate

  • Audience performance

  • Creative performance

  • ROI metrics

We continuously test, refine, and optimize so your cost per lead improves over time.

No set-it-and-forget-it campaigns.

Ready to Turn Facebook Into a Lead Machine?

Let’s build an ad system that generates consistent estimates and predictable growth.

Ready to Turn Facebook Into a Lead Machine?

Let’s build an ad system that generates consistent estimates and predictable growth.

Ready to Turn Facebook Into a Lead Machine?

Let’s build an ad system that generates consistent estimates and predictable growth.