Updated 01/02/2026

Privacy Policy

Introduction

Built Tough Marketing (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage with our services, or interact with our advertising and marketing platforms.

Privacy Policy

We may collect the following types of personal information:

A. Information You Provide Directly

  • Name

  • Email address

  • Phone number

  • Business name

  • Website URL

  • Project details

  • Billing and payment information

  • Any information submitted via forms, proposals, or applications

B. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on site

  • Referring URL

  • Cookies and tracking data

C. Marketing & Advertising Data

Through tools such as:

  • Meta (Facebook & Instagram) Pixel

  • Google Ads & Google Analytics

  • LinkedIn Ads

  • CRM and automation platforms

We may collect behavioral data related to ad engagement and website activity.

How We Use Your Information

We use collected information to:

  • Provide and deliver marketing services

  • Respond to inquiries and quote requests

  • Create proposals and contracts

  • Improve website performance and user experience

  • Run and optimize advertising campaigns

  • Send newsletters, updates, and marketing communications

  • Process payments

  • Maintain internal records and analytics

We only collect information necessary for legitimate business purposes.

Cookies & Tracking Technologies

We use cookies and tracking technologies to:

  • Understand user behavior

  • Improve website functionality

  • Measure advertising performance

  • Retarget website visitors with relevant ads

You may disable cookies in your browser settings. Please note that some website functionality may be affected.

How We Share Information

We do not sell your personal information.

We may share information with trusted third parties strictly for business operations, including:

  • Advertising platforms (Meta, Google, LinkedIn)

  • Email marketing providers

  • CRM systems

  • Payment processors

  • Web hosting providers

  • Analytics platforms

  • Legal or financial advisors when required

All third-party service providers are expected to maintain appropriate security safeguards.

Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information from:

  • Unauthorized access

  • Loss or misuse

  • Disclosure

  • Alteration or destruction

While we take appropriate measures, no method of transmission over the Internet is 100% secure.

Your Rights (Canada)

Under Canadian privacy laws, you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Withdraw consent (where applicable)

  • Request deletion of your personal information

To exercise these rights, contact us using the information below.

Email Marketing & Communications

If you subscribe to our newsletter or download a resource:

  • You may unsubscribe at any time using the link in the email

  • We will not send spam

  • We only send relevant marketing or business-related updates

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage reviewing their privacy policies.

Data Retention

We retain personal information only as long as necessary for:

  • Business purposes

  • Legal compliance

  • Contractual obligations

When information is no longer required, it is securely deleted or anonymized.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

Contact Information

If you have questions about this Privacy Policy or your personal data, please contact:

Built Tough Marketing
Chilliwack, British Columbia, Canada
Email: matt@builttoughmarketing.ca
Website: www.builttoughmarketing.ca

Acknowledgement

By using our website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or services. If you have any questions or concerns, please contact us before proceeding.