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Google Ads for Contractors & Trades
When a homeowner types your service into Google, they’re ready to hire, right now. We put you in front of that high-intent search and stop the wasted clicks that drain your budget.
High-intent leads
You own the ad account
Tracked to booked jobs
Campaign Spec
No ADS-01
High-Intent Keywords
We target the searches buyers type when they’re ready to hire, not browsers killing time.
Negative Keywords
We filter out tire-kickers and free-info searches so you don’t pay for clicks that never call.
Call & Conversion Tracking
Every call and form is tracked, so you know exactly which jobs the ads booked.
The Problem
Where contractor ad spend quietly leaks away.
Google Ads works, when it’s set up right. Most contractor accounts burn money in the same four spots:
/01
Wasted on broad clicks
Loose targeting shows your ad to anyone, anywhere. You pay for clicks that were never going to hire you.
Read the playbook
/02
Wrong searches
Showing up for how-to-fix-it-myself or out-of-area searches burns budget on people who’ll never call.
Read the playbook
/03
Clicks but no calls
The ad works, but the landing experience doesn’t match it. People land, get confused, and bounce.
Read the playbook
/04
No tracking
Without call and conversion tracking, you can’t tell what’s working, so you can’t fix what isn’t.
Read the playbook
What You Get
Every campaign comes with the pieces that turn search traffic into booked jobs.
Keyword & Competitor Research
We find the searches your best customers use and see exactly what your competitors are bidding on.
High-Intent Campaign Build
Search campaigns plus Local Services Ads, built around buyers ready to hire in your service area.
Negative-Keyword Filtering
We block the junk searches up front so your budget goes to people who actually want to hire.
Conversion & Call Tracking
Every call and form is wired to tracking, so the ads optimize toward real booked jobs.
Landing Pages That Match the Ad
The page a clicker lands on says the same thing as the ad, and makes it dead easy to contact you.
Ongoing Optimization & Reporting
We tune bids, keywords and ads every week and report at the job level, not vanity clicks.
How It Works
From wasted spend to a steady pipeline.
01
Research
We dig into the searches your buyers use, your service area, and what your competitors are running.
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Keyword & intent map
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Competitor review
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Budget & bid plan
02
Launch
We build and launch the campaigns, high-intent keywords, negatives, tracking and matching landing pages.
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Campaign build
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Negative keywords
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Call & conversion tracking
03
Optimize
We watch the data, cut what wastes money, and double down on the searches that book real jobs.
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Weekly tuning
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Cut wasted spend
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Job-level reporting
REAL TRADES WE PUT IN FRONT OF BUYERS
76
%
Search, Then Visit
of people who search for a local business on their phone visit one within a day.
28
%
Searches to Sales
of local searches end in a purchase. High intent, ready to buy.
8
x
Convert in 5 Min
more likely to convert when you respond to a lead within five minutes.
We don’t chase clicks for the sake of it. Every dollar is aimed at people ready to hire, and we cut what doesn’t pay.
Get My Free Ad Audit
Straight Answers
Google Ads questions, answered.
How much should I budget for Google Ads?
How fast do leads start coming in?
What are Local Services Ads (LSA)?
Do I own the ad account?
How do you stop wasted spend and tire-kicker clicks?
Next Step
Book a free 15-minute call. We’ll review your current spend (or build a plan from scratch), show you exactly where money is leaking, and tell you what we’d do to fix it, whether you hire us or not.
01
A clear read on where your ad budget is being wasted right now.
02
What a properly built campaign would actually return.
03
No 40-slide deck. No pressure. Just straight talk.
Free Google Ads Audit
Fill this out and we’ll get back to you fast, usually same day.
No pressure. No spam. Just a straight conversation about your business.