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Facebook & Instagram Ads for Trades
Facebook & Instagram ads that put your real work in front of local homeowners and generate qualified leads, not vanity likes.
Qualified leads, not likes
You own the account & pixel
Local targeting
Campaign Spec
No META-01
Local Audience Targeting
Your service area, your buyers. We put your ads in front of homeowners who can actually hire you.
Scroll-Stopping Creative
Built from your real jobs. Before-and-afters and finished work that stop the thumb and earn trust.
Lead Forms & Retargeting
Capture and follow up. Instant forms grab the lead and we chase the people who already showed interest.
The Problem
Boosting posts feels like marketing. It rarely books jobs.
Spending money on Facebook isn’t the problem. Spending it with no system behind it is. Here’s where contractor ads leak:
/01
Boosting posts, getting nothing
Hitting Boost optimizes for cheap reach, not leads. You pay to be seen and walk away with nothing to follow up on.
Read the playbook
/02
Likes that never become jobs
A wall of thumbs-up looks nice and pays zero invoices. Likes aren’t leads, and they don’t book the work.
Read the playbook
/03
Targeting everyone
Showing ads province-wide instead of your service area burns budget on people who’ll never hire you.
Read the playbook
/04
No retargeting
People who clicked, watched or filled a form and never heard from you again. The warmest leads, left on the table.
Read the playbook
What You Get
Every campaign comes with the pieces that turn local scrolling into booked work.
Local & Lookalike Targeting
We target your service area and build lookalike audiences off your best customers, so spend lands on people who can hire you.
Scroll-Stopping Creative
Ads built from your real work, finished jobs, before-and-afters, your crew. Stuff that stops the thumb and earns trust.
Lead-Gen Campaigns & Instant Forms
Campaigns optimized for leads, with instant forms that capture name, phone and job details right inside the app.
Retargeting Warm Audiences
We follow up with people who watched your videos, clicked your ads or visited your site, the leads most likely to book.
Pixel & Conversions API Tracking
Proper tracking installed so Meta learns who actually becomes a lead and optimizes toward more of them.
Testing & Cost-Per-Lead Reporting
We test creative and audiences and report on cost per lead, so you see what each dollar is bringing back.
How It Works
From boosting posts to booking jobs.
01
Target
We lock onto your service area and the homeowners worth reaching, then build audiences off your best past customers.
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Service-area targeting
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Lookalike audiences
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Pixel & tracking setup
02
Create
We build scroll-stopping ads from your real jobs and wire them to lead forms that capture the details you need.
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Creative from real work
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Lead-gen campaigns
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Instant forms
03
Scale
We retarget warm audiences, kill what’s not working and put more budget behind the ads bringing in cheap leads.
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Retargeting
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Cost-per-lead reporting
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Scale the winners
SCROLL-STOPPING WORK · REAL JOBSITES
73
%
Prefer Short Video
of consumers would rather watch a short video than read about your services.
3
B
People on Meta
billion people use Meta’s apps. Your local market is already scrolling.
8
x
Convert in 5 Min
more likely to convert when you respond to a lead within five minutes.
We don’t run ads to win popularity. Every campaign is built and optimized for one thing: qualified leads that turn into booked jobs.
Get My Free Ad Review
Straight Answers
Meta ads questions, answered.
Aren't Facebook/Instagram leads low quality?
How is this different from boosting a post?
What budget do I need?
Do I have to be on camera for the creative?
Do I own the ad account and pixel?
Next Step
Book a free 15-minute call. We’ll look at what you’re running now, or what your market needs if you’re starting fresh, and show you exactly how we’d turn the local feed into booked jobs, whether you hire us or not.
01
A clear read on why your current ads aren’t booking work.
02
What a lead-focused Meta setup would actually return.
03
No 40-slide deck. No pressure. Just straight talk.
Free Meta Ads Review
Fill this out and we’ll get back to you fast, usually same day.
No pressure. No spam. Just a straight conversation about your business.