Built Tough Marketing
Feb 26, 2026
What Stage of Business Are You In?
Identify where you stand, break through your sticking points, and set your business on a path where quality leads never run dry. No matter your stage, we’ll help you seize control and unlock steady growth.
Most blue-collar business owners don’t fail because they’re bad at their trade.
They struggle because their marketing doesn’t match their stage of growth.
At Built Tough Marketing, we work with contractors, trades, and service-based business owners across Chilliwack and beyond who are in very different seasons of business. The mistake we see over and over? Trying to use “big business” marketing at a bootstrapped stage or running scrappy, random marketing when the company is ready to scale.
If you want predictable growth, you need marketing systems that align with where you are right now.
Let’s break it down.
The Bootstrapped Operator (<$1M)
You’re wearing every hat.
Owner. Sales rep. Project manager. Bookkeeper. And somehow… also the “marketing department.”
You’ve got a few projects on the go, but no consistent way to generate new work. Some weeks are busy. Some are dead quiet. You rely on referrals and hope the phone rings.
Online marketing feels confusing:
Should you run Google Ads?
Try Facebook?
Invest in SEO?
How much should you even spend?
How do you know if it’s working?
When you’re trying to keep jobs on schedule, marketing becomes an afterthought.
The Real Problem
You don’t need a complex marketing machine.
You need simple, reliable visibility that brings in local leads without draining your time or budget.
What Works at This Stage
1. Simple Online Visibility
Run focused campaigns that target local homeowners actively searching for your service.
2. Foundational Setup
A clean website, clear messaging, call tracking, and a basic ad funnel. Nothing fancy — just functional.
3. Clear Tracking
You should know:
How many leads came in
Where they came from
How many turned into jobs
No guessing. No “I think it’s working.”
4. Confidence Over Chaos
The goal isn’t domination yet. It’s stability.
You stop feeling trapped by slow seasons and random referrals.
The Master Builder ($1M–$2M)
You’re doing well.
But growth still sits on your shoulders.
You’re pricing jobs, managing subs, handling clients — and now you know marketing needs to level up.
You’ve tried:
Posting randomly on social media
Boosting a few posts
Updating your website yourself at midnight
Running ads without real strategy
You get leads… but they’re inconsistent.
Feast or famine.
The Real Problem
You don’t need “more marketing.”
You need predictability.
What Works at This Stage
1. Predictable Lead Flow
Structured digital campaigns that consistently bring in qualified prospects — not tire kickers.
2. Value-Based Positioning
Stop competing on price.
Start positioning yourself as the premium, reliable option.
3. Professional Campaign Management
Ads, targeting, tracking, follow-up systems — handled properly so you’re not burning money.
4. More Time, More Margin
You stop spending nights trying to “figure out marketing” and start focusing on running profitable jobs.
At this level, marketing becomes a lever — not a gamble.
The Scaling Business Owner ($2M–$5M)
You’ve built something real.
You have crews. Systems. Revenue.
But growth still feels like a rollercoaster.
Some months are packed. Others, you’re scrambling to keep everyone busy.
Marketing knowledge lives in your head. Delegating feels risky because there’s no documented playbook.
And taking time off? That feels dangerous.
Because if you step away… do the leads stop?
The Real Problem
You don’t need “more ads.”
You need a marketing system that runs without you.
What Works at This Stage
1. Scalable Lead Systems
Documented campaigns, automated follow-up, structured reporting — so your team can operate without you hovering.
2. Brand Positioning for Premium Clients
Stronger messaging. Cleaner funnels. Better targeting.
You attract clients who value quality — not just price.
3. Data-Driven Decisions
Clear analytics showing:
Cost per lead
Cost per sale
Return on ad spend
Close rates
No trial and error. Just optimization.
4. Freedom to Lead
You move from chasing leads to steering the company.
That’s the shift.
No Matter the Stage. Systems Win
Whether you’re just breaking six figures or pushing toward $5M, the truth is the same:
Random marketing creates random revenue.
Built Tough Marketing builds structured, reliable lead systems for blue-collar businesses that want control.
What We Put in Place
Local Market Visibility
We zero in on high-intent homeowners actively searching for your service in your area.
Paid Advertising
Google and Meta campaigns designed to bring in qualified leads — not vanity metrics.
Lead Tracking
Track every call, form, and sale from first click to closed job. No more lost leads.
Content & Email Marketing
Guide prospects from interest to booked job with strategic follow-up.
Social Media Management
Build trust and authority without you needing to post every day.
What Makes This Different
Full Transparency
You see exactly where every dollar goes — and what it produces.
Tailor-Made Strategy
No cookie-cutter templates. Everything built around your goals, market, and budget.
Turn Marketing Into an Asset
Instead of a cost you “hope” works.
Ready to See Real Results?
If you’re tired of feast-or-famine cycles…
If you’re done guessing what works…
If you want marketing that matches your stage of growth…
Let’s build something that actually scales.
Book your free strategy call and get a no-obligation growth plan built specifically for your business.
Because no matter the stage: steady, predictable growth is built tough.
